Enablement Lead

Location

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Remote, United States

Employment Type

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Full time

Location Type

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Remote

Department

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Platform Enablement

Enablement Lead

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Element451 is the AI\-native CRM and agent platform built for higher education. We help colleges and universities modernize engagement, recruitment, enrollment, and student success with intelligent automation and a product customers genuinely love.

As our customer base grows, success is defined not just by launching \- but by whether teams actually adopt the platform and build durable operating habits around it. This role exists to make Element451 stick.

The Role

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As an Enablement lead, you own the enablement layer of implementation: training, workflow coaching, best practices, and change support that turns a configured system into a team that knows how to run it.

You partner closely with the Implementation lead(who owns delivery plan and go\-live date). While they drive the master timeline, you drive readiness, confidence, and adoption \- the factors that determine whether go\-live becomes long\-term success.

What You’ll Own

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### Training that sticks

• Deliver role\-based training for enrollment teams, marketers, admins, and leadership
• Create practical, institution\-specific enablement that reflects how the customer actually works
• Reinforce learning through office hours, follow\-ups, and “train\-the\-trainer” approaches

### Adoption \& operational readiness

• Guide institutions in building repeatable processes and governance around core capabilities
• Drive adoption of high\-value workflows (journeys, automation, segmentation, AI agents, reporting) aligned to outcomes
• Identify adoption risks early (confusion, low engagement, unclear ownership) and implement mitigation plans

### Workflow coaching \& best practices

• Lead working sessions focused on usability, process design, and “how this should run day\-to\-day”
• Recommend best\-practice patterns for common higher\-ed use cases (funnels, cadences, segmentation, reporting)
• Help customers translate goals into operational habits—not just features turned on

### Enablement content \& scalability

• Create customer\-facing resources: guides, SOPs, checklists, training decks/videos, and quick references
• Maintain internal enablement assets to reduce repeat questions and improve consistency across implementations
• Partner with Implementation and CS to feed common enablement gaps back into playbooks

### Internal, Partner \& Agency Enablement

• Build an onboarding program for internal teams
• Deliver lunch \& learn trainings
• Liaison with product to develop training materials for new products/features
• Enable resellers that will be implementing Element451 or supporting Element451 customers
• Develop comprehensive partner curriculum for various tiers and expertise levels
• Manage and evolve the partner certification framework to ensure implementation quality
• Oversee the maintenance and updates of partner\-facing learning modules (LMs) and enablement content
• Collaborate with stakeholders on the design and execution of partner co\-delivery models

### Go\-live support (adoption readiness)

• Support go\-live readiness by ensuring users are trained, processes are understood, and internal owners are clear
• Contribute to the handoff package so CS inherits a customer that can operate confidently

What You’ll Bring

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• 2–6 years in customer enablement, implementation consulting, onboarding, training, or adoption\-focused CS roles
• Strong facilitation and training skills (comfortable leading sessions with diverse stakeholders)
• Familiarity with CRM/marketing automation concepts; higher\-ed enrollment ops context is a major plus
• Ability to translate technical concepts into practical workflows for non\-technical teams
• Organized and proactive: you track commitments, follow through, and keep customers moving
• Bonus: experience with AI workflows/agent concepts and how to drive responsible adoption

How We Measure Success

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* Adoption readiness at go\-live: customers feel confident operating day\-to\-day

* Early adoption indicators: strong usage of key workflows in first 30–60 days

* Training effectiveness: fewer “how do we…” issues post\-launch, higher self\-sufficiency

* Customer satisfaction: enablement CSAT / feedback from stakeholders

* Content impact: enablement assets reused and reducing repeat questions

What This Role Is Not

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• Not the owner of the implementation timeline or program plan (that’s the Implementation Architect)
• Not an integrations build role (you can speak to concepts, but don’t own data connections)
• Not a passive trainer—you coach, reinforce, and drive behavior change