Go-to-Market (GTM) Manager

About AdPlus

AdPlus (https://www.getadplus.com ) is an AI\-powered digital marketing platform that helps businesses plan, create, and manage ad campaigns across 10 major advertising networks (Google, Meta, Amazon, LinkedIn, Microsoft, Reddit, TikTok, Pinterest, Snapchat, X) — all from a single interface. Users describe their marketing goals in plain English, and our AI Ad Specialist builds a full cross\-platform campaign plan, generates ad copy and creatives, and deploys campaigns with one click.

We're a bootstrapped, pre\-revenue SaaS product preparing for a public beta launch (Product Hunt \+ community\-driven). The product is built and deployed. Now we need someone who can own the go\-to\-market execution.

The Role

We need a GTM partner who can own the launch execution and early user growth while Engineering focuses on product development. This is a 30\-45 day initial engagement with a clear path to a long\-term role (and potential CMO title).

What you'll own during the beta (30\-45 days):

* Paid Acquisition: Set up and run ad campaigns promoting AdPlus across LinkedIn, Google, Reddit, and other channels — using AdPlus itself where possible (dogfooding), or directly on platforms when necessary, or if the platform is not yet integrated. Manage a monthly ad budget. Track CAC per channel and kill underperformers.

* Beta User Lifecycle: Personally onboard the first wave of signups. Schedule and run 1:1 onboarding calls. Follow up with every user who hasn't activated. Collect NPS scores, testimonials, and case studies from engaged users.

* Community \& Support: Be the first point of contact for beta users. Answer questions, troubleshoot issues, and ensure every early user feels supported. Manage our Slack community (Founders Circle).

* Bug Reporting \& Product Feedback: File bugs and UX issues discovered during the beta into our Issues tracker. You don't need to be a developer — just clearly describe what happened, what was expected, and include screenshots.

* Launch Coordination: Help execute our Product Hunt launch, community posts (HN, Reddit, Indie Hackers), influencer coordination, and launch\-day email blast. Coordinate with a graphic designer and video editor (sourced separately).

* Reporting: Weekly summary of key metrics (signups, activation rate, CAC by channel, user feedback themes, bugs filed). Use data to iterate on the strategy.

After the beta:

We expect the launch to be successful and gain traction. We see this role evolving into ongoing marketing and user acquisition leadership. The right person could grow into a Head of Marketing / CMO position as we scale. We're looking for someone who can think strategically about growth, not just execute tasks.

About You:

• 3\-5\+ years in digital marketing, with hands\-on experience running paid campaigns on at least 3 of: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Reddit Ads
• Experience with SaaS or B2B product launches (ideally early\-stage or startup environments)
• Comfortable with hands\-on user communication — you'll be emailing, calling, and Slacking with real users, not just managing dashboards
• Familiar with Product Hunt launches and community\-driven growth tactics
• Can write clear bug reports (GitHub Issues or JIRA experience is a plus, but not required — we'll set you up)
• Self\-directed and resourceful. You'll have a detailed launch plan to follow, but we need someone who can make judgment calls independently and flag blockers early
• Strong written English. You'll be writing ad copy, emails, and community posts

Nice to have:

• Experience with AdTech or marketing platforms (you'll understand our users deeply)
• Familiarity with Stripe billing, SaaS metrics (MRR, CAC, LTV, churn)
• Experience building affiliate or referral programs
• Content marketing chops (blog posts, social media strategy)

What we provide:

• A detailed, written launch plan with timelines, channels, budgets, and targets
• Full access to the AdPlus platform (you'll be a power user)
• A support admin who can handle routine tasks you delegate — email follow\-ups, data entry, scheduling, social media posting
• Direct access to the founding team for product questions, bug prioritization, and strategic decisions
• Ad budget ($15,000\-20,000/month managed through you)

Skills

• Digital Marketing
• Paid Advertising (PPC/SEM)
• Go\-to\-Market Strategy
• SaaS Marketing
• User Onboarding
• Product Launch
• Community Management
• Growth Marketing
• Ad Campaign Management
• Data Analysis \& Reporting

Tools

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Slack
• GitHub (Issues)
• Stripe (basic familiarity)
• Canva
• Buffer or Typefully
• Google Analytics / PostHog
• Loom

Job Type: Part\-time

Pay: $45\.00 \- $55\.00 per hour

Expected hours: 20 – 40 per week

Work Location: Remote