DIGITAL MARKETING & LOCAL GROWTH MANAGER (Demand Generation)

Full job description

This role is for experienced Google Ads professionals only. If you do not have proven results managing campaigns with measurable ROI, your application will not be considered.

Application Question(s):

• Describe a Google Ads campaign you personally managed. Include monthly budget, cost per lead, and results achieved.
• What is zip code do you live in?

Work Location: In person

The goal is simple: Quality Lead Generation, Performance Marketing

You must be located in the Greater Houston, TX area.

About AchieversMD INC

AchieversMD INC is a Texas\-based healthcare solutions provider focusing on Revenue Cycle Management (RCM), digital marketing, and back\-office staffing. Founded to help providers reduce costs and increase revenue, they offer services including medical billing, coding, and virtual administrative support. They serve various specialties like Behavioral Health, Radiology, and Urology.

Key Aspects of AchieversMD

* Core Services: Specializes in RCM (denial management, payment posting), healthcare staffing, and digital marketing for medical practices.

* Staffing Solutions: Provides offshore staffing for administrative work, data entry, and research to improve operational productivity.

* Mission: Aims to enhance patient care by allowing practitioners to focus on clinical work while managing administrative and financial complexities.

* Target Clients: Hospitals, physician groups, and billing companies looking to lower operational costs.

Key Responsibilities

1\) GOOGLE DEMAND CAPTURE (ADS \+ LSAs)

• Google Ads (Search; PMAX if applicable): campaign structure, keywords, negatives, ad copy testing, budget pacing, and performance optimization
• Google LSAs: profile completeness, categories/services, bidding/optimization, dispute management, lead quality notes, weekly improvements
• Support ad\-to\-landing\-page “message match” to improve conversion and lead quality
• Execute end\-to\-end marketing campaigns targeting Clinics, solo practices, out of network practices/groups and other healthcare facilities across digital, event, and direct channels.
• Manage lead generation activities — including paid ads, SEO, webinars, email marketing, and social media campaigns.
• Plan and execute on\-ground marketing — trade shows, conferences, facility events, and healthcare forums.
• Oversee CRM usage (HubSpot or similar) to manage lead pipelines, track campaign ROI, and ensure seamless collaboration with the sales team.
• Support brand communication — develop content for newsletters, case studies,and thought leadership posts.
• Coordinate with creative teams and vendors for content, design, and event collateral.
• Research market trends, competitor activity, and partnership opportunities in the RCM healthcare space.
• Monitor performance metrics, generate reports, and recommend optimizations to improve impact.

2\) WEBSITE \+ LANDING PAGES (MUST HAVE)

• Build and optimize implant/full\-arch landing pages (mobile\-first, fast, clear CTA, trust signals)
• Website/CRO: improve calls/forms via better layout, headlines, proof, CTA placement, page speed, and friction reduction
• Coordinate with web vendor or implement updates directly depending on skillset

3\) LOCAL SEO / RANKING SYSTEMS (MUST HAVE)

• Google Business Profile (GBP): accuracy, services/categories, Q\&A, posts cadence (coordination), media freshness, and visibility improvements
• Local presence checklist: NAP consistency, categories/services, key directory/citation updates
• Apple Maps (Apple Business Connect): claim/verify, accuracy, hours/photos, fix duplicates/incorrect listings when possible

4\) TRACKING \+ REPORTING (MUST HAVE)

• GA4 basics: conversion events, UTMs, attribution sanity checks
• Call tracking/reporting: source labeling, lead quality tagging, weekly performance summary, experiment log
• Simple event tracking (calls/forms), weekly improvement plan, and reporting cadence

COLLABORATION

• Partner with our Content \& Brand Coordinator (who owns content \+ Meta/Facebook)
• Coordinate asset needs (photos/videos/testimonials/offers) to improve ad \+ landing page conversion
• Attend 2x weekly 1\-hour meetings with the front desk/marketing team; help coordinate needed photos/videos

Qualifications

• 5\-8 years of marketing experience, preferably in healthcare, medtech, or B2B technology.
• Proven experience in digital campaign execution, event marketing, and CRM management (HubSpot, Salesforce, or similar).
• Strong project management skills — able to juggle multiple campaigns and events with tight deadlines.
• Excellent communication, storytelling, and interpersonal skills.
• A self\-starter with a hands\-on mindset, comfortable working in a fast\-paced, entrepreneurial environment.
• Experience engaging with healthcare providers.

PREFERRED:

• Google Ads Certification
• Experience generating phone call leads

Compensation:

• Competitive – based on experience and performance
• Opportunity for ongoing work based on results

APPLICATION REQUIREMENTS (MANDATORY):

To be considered, your location must be (Houston area confirmation)

Applications missing this information will be rejected.

What We’re Looking For REQUIREMENTS (NON\-NEGOTIABLE)

• Hands\-on Google Ads experience (search intent \+ structure \+ optimization)
• Hands\-on Google LSAs experience (setup \+ ongoing optimization)
• Demonstrated landing page/website experience: building and optimizing pages that convert Google traffic into calls/forms
• Local SEO fundamentals: GBP \+ on\-page service pages \+ citations/NAP consistency
• Comfortable with GA4 and basic tracking troubleshooting

Organized, consistent weekly execution, and clear communication

Someone who can own the ads, be accountable for results, and not require micromanagement. If you are confident in your ability to produce measurable outcomes, we want to hear from you.

* \+ Performance bonuses tied to qualified leads and cost\-per\-lead targets

Pay: $35,089\.40 \- $75,527\.02 per year

Benefits:

• Flexible schedule
• Referral program

Education:

• Bachelor's (Required)

Experience:

• Adwords, Performance Marketing, Growth marketing: 2 years (Required)

License/Certification:

• Google Ads Certification (Required)

Work Location: In person