Admission Counselor

Reports To: Assistant Vice President for Recruitment Primary Objective: As a key member of the admissions team, the Admission Counselor is responsible for the development and execution of a results\-driven recruitment strategy, emphasizing active territory management, relationship building, and market outreach to maximize enrollment of a thriving and successful first\-year class at Lawrence University. The role requires a proactive approach to building relationships, achieving enrollment goals, and enhancing the university’s reputation. The successful candidate will employ a data\-informed strategy to identify and convert high\-potential candidates while contributing to Lawrence’s mission of academic excellence and community. Key Responsibilities: Territory Management: Develop and execute a comprehensive recruitment plan for an assigned geographic territory, including in\-person and virtual school visits, college fairs, counselor events, and direct student outreach. Engage alumni and other stakeholders to expand Lawrence University’s reach and impact within the territory. Proactively strategize and analyze external markets to identify opportunities for enrollment growth. Communications: Advise and counsel prospective students and families about Lawrence University’s academic and co\-curricular opportunities, as well as the admissions, financial aid, and enrollment processes. Act as the primary point of contact for prospective students within the region. Organize high school visits, college fairs, and recruitment events to maximize outreach. Identify partnerships with school counselors, independent advisors, and college access organizations, driving sustained applicant interest. Application Review: Conduct holistic evaluations of applications, ensuring alignment with institutional priorities and goals. Provide timely and thoughtful feedback to support admissions decisions. Leadership and Office Contribution: Take on leadership responsibilities within the admissions office, leveraging personal strengths to address operational priorities as assigned by the Assistant Vice President for Recruitment Actively participate in workgroups and cross\-functional projects to enhance recruitment strategies and outcomes. Spearhead independent admission projects, utilizing data\-driven insights to optimize recruitment efforts and achieve measurable results. Project, Collaboration and Events Collaborate with admissions colleagues, faculty, staff, current students, and alumni to achieve recruitment goals. Build strong connections with prospective students, families, school counselors, and independent advisors from diverse backgrounds. Strategically identify opportunities to showcase Lawrence’s value proposition at local and regional events, strategically positioning the university as the premier choice for prospective students. Reporting and Metrics: Track and report on key performance indicators (KPIs) related to recruitment and enrollment goals. Using data, plan for of evolving conditions in primary recruiting market and adjust work approach to maintain efficacy. Continually assess evolving priorities, taking ownership of diverse responsibilities to support overall enrollment objectives. Judgment, Ethics and Confidentiality: Exercise independent judgment, ensuring ethical and efficient use of university resources. Maintain confidentiality and uphold the highest standards of integrity. Leverage independent judgment and ethical decision\-making to maximize efficiency, maintain confidentiality, and uphold Lawrence’s reputation. Model exceptional professionalism for admission team. Perform other duties as assigned to support the office, team and university enrollment goals. Qualifications: Education: Bachelor’s degree required. Experience: Entry level work experience considered. Skills: Exceptional communication, organizational, and interpersonal skills. Strong problem\-solving abilities and attention to detail. Proficiency with database systems and Excel; experience with Slate or similar CRM tools preferred. Characteristics: Results\-driven mindset with demonstrated accountability for meeting performance goals. Cultural competency to support diversity, inclusion, and access in recruitment efforts. Commitment to the ideals of a liberal arts education. Flexibility: Willingness to work extended hours, including evenings and weekends. Travel required Licensing: Valid driver’s license required. Employment Requirements:* Successful completion of background checks and reference verification. About Lawrence University: Lawrence University is a premier liberal arts institution committed to fostering a diverse, inclusive, and collaborative community. We welcome applicants who share our mission of lifelong learning and meaningful engagement. Visit our website for more information about our values and the surrounding community.