Assistant Director of Digital Communication

Job Information

Job Title:

Assistant Director of Digital Communication

Department:

Communication of Public Information

Reports To:

Chief Communications Officer

FLSA Status:

Exempt

Work Calendar:

All 12 Month Staff

Salary Scale:

Administrative Salary Scale

Job Summary and Purpose

• The Assistant Director of Digital Communication manages the school division’s digital ecosystem. This includes the strategy and maintenance of internet/intranet sites, social media platforms, and mass communication tools to effectively engage staff, community members, families, and business partners. A primary and essential function of this role is ensuring the division remains in 100% compliance with federal ADA (Americans with Disabilities Act) accessibility standards across all digital fragments and platforms. This is a strictly in\-person role located at Alvin York Bandy Administrative Complex (31 Stafford Avenue); telework and remote work options are not available. The Assistant Director provides high\-level support for executive communications and serves as a critical link in the division’s emergency notification and community engagement efforts.

Work Objectives/Essential Functions

• Oversee and direct the workflow of the digital communication team (including Multimedia Coordinator) to ensure all projects align with division strategic plan.
• Serve as the primary strategist for the division’s digital “North Star,” ensuring all platforms provide a unified and stable user experience.
• Maintain and optimize content on division\-level and school\-based web pages using FInalsite (or current CMS), managing the full lifecycle of network\-based applications and site architecture.
• Administer user access and provide 1:1 technical training for school\-based Content Managers to ensure division\-wide consistency.
• Serve as the primary point of contact for digital accessibility, ensuring 100% compliance with Office of Civil Rights (OCR) standards for all web content, PDFs, and multimedia fragments.
• Develop and manage mandatory ADA training via Canvas; monitor and audit all digital output to mitigate legal and accessibility risks.
• Develop and execute autonomous social media strategies across Facebook, Instagram, X (formerly Twitter), and YouTube to increase division visibility.
• Regularly monitor social media and web resources for division\-related news or rumors; provide proactive alerts to leadership and execute emergency communications as directed.
• Administer division\-wide emergency alerts, school closings, and delays using ParentLink (or current mass notification tool), ensuring technical accuracy and multi\-channel deployment.
• Prepare and design assets for presentations and reports to execute leadership. Design and create strategic communication plans.
• Provide professional communication and technical support for School Board meetings and high\-profile community engagement events.
• Utilize Canva, Adobe Creative Suite, and Smore to produce high\-quality layouts, newsletters, and digital ads.
• Lead building liaisons and provide training to ensure accomplishments from every school are effectively communicated.
• Evaluation digital engagement using Google Analytics, Meltwater, and CMS insights to research and inform future communication investments.

Education and Experience

Education Attainment (Required):

High School Diploma or equivalent.

Education Attainment (Preferred):

Bachelor’s degree in English, Communications, Journalism, Public Relations or Business Administration is preferred.

Relevant Experience (Required):

Minimum of two (2\) years of successful experience in the private sector and/or education\-oriented public relations, web site management and web design is required.

Relevant Experience (Preferred):

Industry Licensure or Certifications (Required):

Industry Licensure or Certifications (Preferred):

Required Licensures and Certifications

Additional Knowledge, Skills, and Abilities

Knowledge:

• Expert knowledge of Canva, Smore, Meltwater, Google Workspace, digital signage software, Adobe Creative Suite (InDesign/Acrobat Pro), and Canvas LMS.
• Deep understanding of WCAG 2\.1 Level AA accessibility standards and PDF remediation techniques.

Skills:

• Exceptional writing and editing skills with the ability to adapt tone for various digital platforms and public relations materials.

Abilities:

• Ability to interpret data from Google Analytics and social media monitoring tools to drive engagement and analyze program systems.
• Ability to maintain a high level of performance and meet deadlines during high\-stress emergency notifications and multiple projects.
• Proven ability to pivot between high\-level strategic planning and granular technical troubleshooting in a fast\-paced environment.
• Work cooperatively in a team environment to meet goals.
• Organize and perform work independently.
• Meet deadlines for all work even when working on multiple projects.
• Show sustained effort and enthusiasm in quality and quantity of work.

Core Expectations of All Stafford Schools Employees

• Engage in ongoing professional development relevant to position.
• Respond to written and oral requests for information promptly and thoroughly.
• Maintain a clean, neat appearance and dress appropriate to position and duties.
• Maintain a record of appropriate attendance and punctuality.
• Serve as a role model for students, colleagues, and the general public.
• Work in close harmony with supervisor(s) and colleagues.
• Comply with all division policies and regulations, including but not limited to guidelines for confidentiality and professional conduct, as well as all site\-based procedures and protocols.

Weight Demands

Weight Demands

Rarely

Occasionally

Frequently

Lifting – 1–25 lbs

X

Lifting – 26–50 lbs

X

Lifting – 50\+ lbs

X

Carrying – 1–25 lbs

X

Carrying – 26–50 lbs

X

Carrying – 50\+ lbs

X

Pushing/Pulling – 1–25 lbs

X

Pushing/Pulling – 26–50 lbs

X

Pushing/Pulling – 50\+ lbs

X

Physical Demands

Physical Demands

Rarely

Occasionally

Frequently

Standing

X

Sitting

X

Walking

X

Reaching

X

Turning/Twisting

X

Balancing/Climbing

X

Stooping/Kneeling

X

Crouching/Crawling

X

Classification Details (Completed by Human Resources)

Job Family:

COMMUNICATION PUBLIC INFORMATION

Calendar:

ALL 12 MONTH STAFF

Pay Structure:

ADMINISTRATIVE SALARY SCALE

Position:

956030001

FLSA Status:

EXEMPT

Job Grade:

A05

Job Code:

0005

Status:

ACTIVE

This description is intended to describe the general nature, essential functions, and requirements of the job. It is not intended to be an exhaustive list of all duties and tasks, the inclusion of which are considered for job classification purposes.