About Us
We are a Georgia\-based licensed home care agency serving both pediatric and senior populations across 20 counties in the Atlanta metro area. Our agency provides skilled nursing, personal care, companion, and in\-home support services through Georgia Medicaid programs, private pay, and long\-term care partnerships.
We are growing aggressively and looking for a highly motivated healthcare marketer and relationship\-builder who can help increase referrals and expand our presence with healthcare professionals, schools, hospitals, senior communities, and community organizations throughout Georgia.
This is NOT a passive admin role. We are looking for someone who enjoys outreach, relationship\-building, follow\-up, and helping grow a healthcare business.
Position Summary
The Home Care Referral Marketing \& Business Development Coordinator will be responsible for generating referral opportunities through consistent outreach, relationship management, follow\-up, and CRM organization.
You will communicate regularly with:
- Pediatric offices
- Specialty clinics
- Hospital discharge planners
- Case managers
- Social workers
- School nurses
- Assisted living facilities
- Rehab centers
- Senior communities
- Home health and hospice agencies
- Community healthcare organizations
- Make outbound calls daily to referral sources across our Georgia counties
- Introduce agency services professionally and confidently
- Build relationships with pediatric and senior healthcare referral partners
- Maintain weekly follow\-up communication with active referral sources
- Send outreach emails, faxes, and text follow\-ups
- Build long\-term referral relationships with healthcare professionals
- Track referral source activity and engagement
- Identify high\-potential referral opportunities
- Help strengthen agency visibility within the healthcare community
- Respond to inbound referrals promptly
- Conduct warm intake calls with families
- Help guide families through the onboarding/referral process
- Coordinate intake appointments and paperwork collection
- Manage all outreach activity inside Go High Level (GHL) CRM
- Document calls, emails, notes, and referral status daily
- Maintain organized referral databases by county and source type
- Provide weekly reporting on outreach activity and referral progress
- Assist with identifying new referral opportunities
- Help improve outreach messaging and follow\-up strategies
- Support marketing campaigns and relationship\-building initiatives
- Contribute ideas to help grow the agency quickly and effectively
- Confident on the phone
- Comfortable with outbound outreach and follow\-up
- Organized and proactive
- Relationship\-driven
- Self\-motivated and accountable
- Persistent without being overly aggressive
- Compassionate and professional when speaking with families
- Home care marketing
- Home health marketing
- Hospice marketing
- Healthcare outreach
- Physician relations
- Medical office coordination
- Patient intake
- Healthcare sales
- Case management support
- Community liaison roles
- Excellent spoken and written English
- Strong phone communication skills
- Comfortable making outbound calls daily
- Reliable internet connection and quiet remote workspace
- Ability to work independently
- Available during US Eastern Time business hours
- Experience using CRM systems and spreadsheets
- Strong follow\-up and organizational skills
- Competitive hourly pay based on experience
- Performance bonuses tied to qualified referrals and patient enrollments
- Performance bonus: $50 per qualified referral that is submitted to Medicaid
- Additional $75 bonus per patient approved and enrolled
- Flexible remote work environment
- Opportunity for long\-term growth with expanding agency
- Homecare Business development: 1 year (Required)
Your primary objective is to help our agency grow referral volume and build long\-term referral relationships across our Georgia service areas.
Key Responsibilities \- Referral Source Outreach
Relationship Development
Intake \& Lead Coordination
CRM \& Reporting
Growth \& Marketing Support
Ideal Candidate
We are looking for someone who is:
Preferred Experience
Strong preference for candidates with experience in:
Experience with any CRM is preferred.
Go High Level (GHL) experience is a major plus.
Requirements
Compensation
Pay: $8\.00 \- $15\.00 per hour
Experience:
Work Location: Remote