ASSOCIATE DIRECTOR OF SALES

Summary

The Director of Sales is responsible for leading the resort’s total sales efforts to achieve and exceed revenue goals across all market segments, including group, leisure, corporate, weddings, and events. This role provides strategic direction, sales leadership, and hands‑on market engagement while collaborating closely with Revenue Management, Marketing, Catering \& Events, and Operations to maximize profitability and market presence. This is not a Remote job, required to work on the Resort.

Key Responsibilities

Sales Leadership \& Strategy

• Develop and execute a comprehensive sales strategy aligned with the resort’s business objectives and financial goals.
• Identify and pursue new revenue opportunities while growing existing accounts and strategic partnerships.
• Analyze market trends, demand forecasts, and competitor activity to drive informed sales decisions.
• Establish annual and quarterly sales goals, budgets, and action plans.

Team Management \& Development

• Lead, coach, and mentor the sales team to ensure high performance, accountability, and professional growth.
• Set clear expectations, conduct regular performance evaluations, and support ongoing training initiatives.
• Foster a collaborative, results‑driven sales culture focused on service excellence and relationship building.

Revenue Generation \& Market Engagement

• Actively solicit and secure group business, corporate accounts, and key leisure segments.
• Represent the resort at industry events, trade shows, sales missions, and community functions.
• Maintain strong relationships with meeting planners, travel partners, wedding professionals, and key stakeholders.
• Oversee contract negotiations, ensuring favorable terms and compliance with company standards.

Cross‑Functional Collaboration

• Partner with Revenue Management to optimize pricing strategies, inventory, and yield management.
• Collaborate with Marketing to align branding, promotions, digital campaigns, and sales collateral.
• Work closely with Operations and Catering/Event teams to ensure seamless execution and guest satisfaction.

Reporting \& Performance Management

• Monitor sales production, pace, and forecast accuracy using CRM and sales systems.
• Prepare regular reports and presentations for ownership and executive leadership.
• Ensure accurate data entry, pipeline management, and compliance with sales processes.

Qualifications

Qualifications

Education \& Experience

• Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field preferred.
• Minimum of 5–7 years of progressive hotel or resort sales experience, including leadership roles.
• Proven success driving group and total revenue in a resort or full‑service hotel environment.

Skills \& Competencies

• Strong leadership, negotiation, and relationship‑building skills.
• Strategic thinker with the ability to translate data into actionable sales initiatives.
• Exceptional communication and presentation abilities.
• Proficient in CRM systems, sales analytics, and Microsoft Office applications.
• Ability to travel as required and work flexible hours, including evenings and weekends.

Physical \& Work Requirements

• Ability to sit, stand, and walk for extended periods.
• Ability to attend off‑site sales calls, events, and site inspections.
• Capability to lift up to 25 pounds as needed for events and trade shows.

Why Join Our Team

• Opportunity to lead sales strategy for a dynamic resort destination
• Collaborative executive environment with growth potential
• Competitive salary, incentive plan, and benefits package

*All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.*