Associate Director and Creative Lead (Communications Leader), Office of Enrollment Marketing and Com

Department

ENROLLMENT MARKETING and COMMUNI (BL\-SCOM\-IUBLA)

Department Information

The Office of Enrollment Management (OEM) at Indiana University Bloomington is dedicated to attracting, enrolling, and supporting a community of talented students from Indiana, across the nation, and around the world. OEM integrates strategic planning, data\-informed decision\-making, and collaborative partnerships across campus to create a seamless student experience, from first contact through graduation. Through its units Admissions, Scholarships, the Registrar, Student Financial Assistance, Student Central, Orientation and Enrollment Programs, Retention, Planning and Research, Enrollment Marketing and Communications, Administration and Fiscal Affairs, and Development OEM advances the university's mission by fostering access, belonging, and student success while upholding IU Bloomington's tradition of academic excellence and public service.

The Office of Enrollment Marketing and Communications (EMC) in the Office of Enrollment Management serves all 10 units. A combination of creative mojo and data analysis allows us to implement innovative marketing communications to serve prospective and current students and their families, driving enrollment and retention to and for IU Bloomington.

Job Summary

Department Specific Responsibilities

• Directs the operational leadership and coordination of assigned staff members to ensure communications align with established methodologies and standards.
• Hires, trains, and evaluates a team of Communications Generalists and Assistants, setting clear goals and determining staffing needs.
• Collaborates with the Director of EMC to develop and execute strategic communication and marketing plans that support IU Bloomington¿s enrollment and retention goals.
• Serves as a primary writer for leadership, producing newsletters, speeches, and executive remarks for the Office of Enrollment Management.
• Reviews all departmental projects and communications to ensure strict adherence to IU brand standards, grammar, and the OEM style guide.
• Manages relationships with internal and external stakeholders to align communication projects with institutional objectives.
• Partners with the technical team to ensure all creative assets and digital content meet necessary technical protocols and standards.
• Research emerging technologies and industry trends to make operational recommendation and implement workflow efficiencies.
• Oversees content updates and messaging across various vended platforms, including college search profiles and presentations.

General Responsibilities

• Directs operations for the marketing and communications function by providing oversight and direction within a department, large multi\-faceted department, or multiple departments.
• Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, and directs the work of a team of Communications Generalists and/or Communications Assistants.
• Manages relationships with various internal and external stakeholders; determines communications needs, projects, and programs to align with objectives and goals and manages processes such as the development of communications timelines related to such initiatives.
• Reviews drafts of communications and projects and coaches on grammar, tone, branding guidelines, formatting, and other elements that may affect the perception of messaging or reputation of the department.
• Responds to escalated and complex inquiries and requests and explains policies, procedures, and context of communications.
• Assists in budget planning and administration for communications initiatives, including expenditures, revenue projections, and program costs.
• Monitors industry trends and best practices, makes process and operational and strategic recommendations to manager, and assists in implementing recommendations to optimize operations and progress toward objectives.
• May provide guidance to lower\-level Communications Leaders.

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

• Bachelor's degree in communications, journalism, English, public relations, or related field.

WORK EXPERIENCE

Required

• 4 years in relevant field.
• 1 years of management experience in relevant field.

Preferred

• Some experience in higher education marketing.

SKILLS

Required

• Proficient communication skills.
• Maintains a high degree of professionalism.
• Demonstrates time management and priority setting skills.
• Demonstrates a high commitment to quality.
• Excellent organizational skills.
• Excellent collaboration and team building skills.
• Effectively coaches and delivers constructive feedback.
• Instills commitment to organizational goals.
• Demonstrates excellent judgment and decision making skills.
• Effective conflict management skills.
• Builds and manages effective teams.

Preferred

• Experience in Slate CRM.
• Experience in Salesforce.

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Work Location

Bloomington, Indiana

This position is eligible for a hybrid schedule (mix between 1 remote workday and 4 in\-person workday), subject to change in the future based on university policy and business needs.

Advertised Salary

$88,000 annually

Benefits Overview

For full\-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long\-term disability, critical illness, and supplemental accidental death and dismemberment insurance
• Base retirement plan with generous IU contributions, subject to vesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IU courses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU\-sponsored volunteer events
• Employee assistance program (EAP)

Learn more about our benefits by reviewing the IU Benefit Programs Brochure.

Job Classification

Career Level: Sr. Operational

FLSA: Exempt

Job Function: Marketing and Communications

Job Family: Communications Generalist

Click here to learn more about Indiana University's Job Framework.

Posting Disclaimer

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non\-Discrimination here which includes contact information.

Campus Safety and Security

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.

Contact Us

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Telephone: 812\-856\-1234