EXECUTIVE DIRECTOR OF SCHOOL PROGRAMS AND STRATEGIC GROWTH

EXECUTIVE DIRECTOR OF SCHOOL PROGRAMS AND STRATEGIC GROWTH

Dance Curriculum Resources

Location: United States (Remote)

Position Type: Part\-Time to Full\-Time (25–30 hours/week)

Compensation: Weekly base salary \+ high\-level commission structure

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COMPANY OVERVIEW

Dance Curriculum Resources is a rapidly expanding education platform built to serve school systems across the United States through structured dance curriculum programs.

This is a sister company of an established and successful curriculum brand, with a proven foundation and a clear path toward national scale and multi\-million dollar growth.

We are building the operational and growth infrastructure to scale into school districts, charter networks, and educational systems nationwide.

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ROLE OVERVIEW

This is a high\-level operational leadership role.

You will be responsible for building, organizing, and executing the systems that drive the company forward. This includes managing curriculum infrastructure, overseeing outreach pipelines, supporting revenue growth, and acting as a primary operator behind the business.

You will also serve as a key point of contact for school partners, including leading discovery calls, presenting the program, and guiding schools through onboarding.

This role requires someone who can take ownership, think strategically, execute at a high level, and operate across multiple areas of the business.

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CORE RESPONSIBILITIES

OPERATIONS \+ SYSTEMS INFRASTRUCTURE

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• Build and manage large\-scale Google Drive systems containing hundreds to thousands of files

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• Create structured naming conventions, file hierarchies, and scalable organizational systems

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• Maintain curriculum, video, teacher, and student resources in a clean and usable format

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• Ensure all systems are optimized for growth and team use

DATA \+ CRM \+ PIPELINE MANAGEMENT

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• Build and maintain advanced Google Sheets tracking systems

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• Manage outreach pipelines, follow\-ups, proposals, contracts, and renewals

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• Track all school relationships and maintain accurate data

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• Operate within CRM systems to manage contacts, pipelines, and automation

SCHOOL OUTREACH \+ PARTNERSHIPS

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• Identify and research high\-value school districts and networks

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• Lead outreach through email, follow\-up, and relationship building

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• Communicate with administrators, principals, and decision\-makers

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• Move leads through pipeline to closed contracts

CLIENT\-FACING SALES \+ DISCOVERY CALLS

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• Lead discovery calls with interested schools and administrators

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• Present the program clearly and professionally (including use of slide decks, promo videos, and webinars)

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• Answer questions and guide schools through the decision\-making process

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• Support onboarding and transition into active implementation

TRADE SHOWS \+ EDUCATIONAL CONFERENCES \+ INDUSTRY EVENTS

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• Research, plan, and attend education conferences, trade shows, and industry events

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• Represent the company in person as a primary sales and brand representative

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• Confidently present, demonstrate, and explain the curriculum and platform to potential clients

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• Engage with school leaders, administrators, and decision\-makers face\-to\-face

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• Capture leads, build relationships, and drive conversions from live events

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• Manage full event preparation including booth setup, materials, presentations, and follow\-up systems

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• Travel as needed (all event\-related expenses covered)

MARKETING \+ CONTENT \+ FUNNEL EXECUTION

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• Develop and execute LinkedIn content strategy targeting educators and school leaders

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• Build and manage email drip campaigns and outreach sequences

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• Create and manage funnel flows from lead capture to booked discovery calls

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• Plan and execute content calendars (weekly and monthly) aligned with company growth

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• Own messaging, positioning, and consistency across all channels

CONTENT CREATION \+ MEDIA EXECUTION

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• Create and/or oversee creation of promotional content including webinars, presentations, and short\-form video

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• Use Canva and similar tools to design professional visual assets

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• Perform or oversee basic editing of marketing and promotional content

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• Maintain brand consistency across all materials

Recommended tools may include (but are not limited to):

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• Canva

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• CapCut

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• Adobe Premiere Pro

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• Final Cut Pro

WEBSITE \+ PLATFORM MANAGEMENT (FRONT\-END \+ BACK\-END)

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• Manage backend organization of website content, curriculum materials, and user access

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• Make front\-end updates to website pages, layouts, and content

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• Upload and organize digital assets within platform systems

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• Maintain a clean, functional, and user\-friendly platform experience

CRM \+ LMS SYSTEMS (GO HIGH LEVEL)

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• Operate within Go High Level for CRM, automation, and LMS structure

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• Manage pipelines, workflows, automations, and lead tracking

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• Support system setup for school onboarding and curriculum delivery

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• Maintain organization across CRM and LMS environments

PROJECT MANAGEMENT \+ WORKFLOW TRACKING

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• Manage daily, weekly, and long\-term tasks using project management tools

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• Track deliverables, timelines, and priorities across multiple areas of the business

Preferred tools may include:

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• Asana

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• ClickUp

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• Trello

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• Monday.com

AI \+ WORKFLOW OPTIMIZATION

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• Use ChatGPT and AI tools to support writing, research, organization, and workflow efficiency

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• Integrate AI into daily operations to increase output and streamline processes

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TEAM STRUCTURE

CEO / FOUNDER

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• Sets vision, strategy, partnerships, and high\-level direction

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• Oversees company growth and major decisions

EXECUTIVE DIRECTOR OF SCHOOL PROGRAMS AND STRATEGIC GROWTH (THIS ROLE)

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• Reports directly to the CEO / Founder

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• Leads all day\-to\-day operations, systems, and execution

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• Oversees support team and ensures all workflows are running efficiently

DIRECTOR OF CURRICULUM AND SCHOOL PROGRAMS

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• Works in collaboration with the Executive Director

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• Oversees curriculum structure, alignment, and educational integrity

EXECUTIVE VIRTUAL ASSISTANT (EXECUTIVE VA)

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• Reports to BOTH the CEO / Founder and the Executive Director

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• Supports scheduling, communication, and administrative coordination

VIRTUAL ASSISTANTS (VAs)

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• Report to BOTH the CEO / Founder and the Executive Director

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• Support data entry, uploads, organization, and backend tasks

ASSISTANT (DANCE BACKGROUND)

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• Reports to BOTH the CEO / Founder and the Executive Director

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• Supports curriculum organization and dance\-specific content

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WORK STRUCTURE \+ EXPECTATIONS

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• Remote position with structured daily and weekly workflow expectations

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• Expected to be actively working during agreed\-upon business hours

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• Regular check\-ins, calls, and working sessions will be required

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• Must be available for team calls, collaboration, and live working sessions

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• Must be highly responsive, organized, and accountable

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REQUIRED EXPERIENCE (NON\-NEGOTIABLE)

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• 5–7\+ years of experience in operations, program management, or business execution

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• Proven ability to build and manage complex systems and workflows

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• Advanced experience with Google Drive and Google Sheets

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• Experience managing large volumes of information with precision

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• Strong written and verbal communication skills

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• Experience leading client\-facing conversations, presentations, or sales calls

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• Experience handling outreach, follow\-up, and relationship management

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• Ability to operate independently and take initiative

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HIGHLY PREFERRED

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• Experience in education or working with school systems

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• Curriculum development experience (NCAS alignment a plus)

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• Dance background or familiarity with dance programs

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• Experience with CRM platforms, automation systems, and pipelines

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• Experience with email marketing, drip campaigns, and LinkedIn strategy

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• Experience creating webinars, presentations, or promotional content

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• Familiarity with Canva and video editing tools

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• Familiarity with Go High Level or similar CRM/LMS platforms

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WHAT WE ARE LOOKING FOR

This role is for someone who:

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• Thinks like an operator and problem solver

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• Can take a startup environment and build structure at scale

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• Is extremely organized and detail\-oriented

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• Can manage multiple systems, projects, and priorities simultaneously

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• Communicates clearly, confidently, and professionally

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• Has strong presence, personality, and professionalism

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• Is comfortable presenting, speaking, and selling in both virtual and in\-person environments

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• Takes ownership and follows through

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• Is proactive, resourceful, and execution\-driven

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PROFESSIONAL PRESENCE

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• Must be confident, personable, and professional in all interactions

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• Comfortable leading calls, webinars, and presentations

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• Business\-appropriate appearance required for meetings, calls, and events

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• Represents the company at a high level in all settings

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COMPENSATION

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• Weekly base salary (based on experience and hours)

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• Commission on school program sales

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• Significant earning potential tied to company growth

This role offers strong upside for someone who can contribute to scaling a national education platform.

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APPLICATION REQUIREMENTS

Serious applicants only.

To apply, submit:

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• Resume or CV

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• Summary of relevant experience

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• Examples of systems, workflows, or organizational structures you have built

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• Examples of content, presentations, or materials you have created (if available)

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• References (2–3 professional contacts)

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• Professional photo (for client\-facing consideration)

Submit all materials to: kimberly@dancethecuttingedge.com

Only candidates who meet the experience criteria will be considered.

Work Location: Remote