Finance Manager, FP&A

Job Title: Finance Manager, FP\&A

Location: Remote (with occasional in\-person strategy meetups)

Reports to: Head of Finance

Salary: Flexible Base (tied to experience) \+ Performance Bonus

About Us

We’re a fast\-scaling 9\-figure direct\-response eCommerce health brand built around performance, speed, and data. Our team is lean, aggressive, and focused on results, not vanity metrics.

We thrive on clarity, accountability, and creative excellence.

The Role

We are hiring a Finance Manager with a heavy emphasis on FP\&A to support our Head of Finance in driving data\-driven decision\-making and scaling our financial operations. You will own core FP\&A functions, including budgeting, variance analysis, and financial modeling, while partnering closely with marketing, operations, and leadership to optimize unit economics and fuel aggressive growth.

This is a hands\-on role where you'll build and refine models that directly impact revenue projections, cash flow management, and profitability in a high\-velocity DTC environment. You'll report directly to the Head of Finance and contribute to building a scalable finance team, with opportunities to mentor junior analysts as we expand.

What You'll Be Responsible For

FP\&A Leadership \& Modeling

Develop and maintain scalable financial models for revenue estimates, cash flow projections, inventory planning, and marketing spend allocation, incorporating DTC\-specific metrics like CAC, LTV, ROAS, and subscription churn.

*

Lead annual budgeting processes, ensuring alignment with business goals and real\-time performance data.

*

• Perform variance analyses on actuals vs. budgets, identifying drivers of discrepancies and recommending corrective actions to improve margins and efficiency.

Performance Analysis \& Insights

Analyze P\&L performance across brands, channels, and products, with a focus on gross margin, contribution margin, and EBITDA optimization.

*

Dive deep into unit economics, including cohort analysis, channel profitability, and testing ROI, to provide actionable insights for marketing and operations teams.

*

• Conduct scenario modeling and sensitivity analyses to support strategic decisions, such as new brand launches, market expansions, or major media investments.

Reporting \& Dashboards

Produce monthly and weekly FP\&A reports, dashboards, and KPIs, including variance explanations, trend analyses, and forward\-looking insights.

*

Collaborate with the Head of Finance on board and leadership reporting, and ad\-hoc analyses for high\-stakes initiatives.

*

• Ensure accuracy in tracking key metrics like revenue by brand, COGS, fulfillment costs, and working capital cycles.

Operational Partnership

Partner with marketing on CAC/LTV modeling, ROAS thresholds, and attribution analysis to guide spend decisions and campaign scaling.

*

Work with operations on supply chain, inventory turns, purchasing optimization, and cost reduction strategies.

*

• Support cross\-functional teams with financial insights to drive faster iterations and better resource allocation.

Systems \& Process Improvement

Enhance FP\&A tools, automation, and dashboards to streamline workflows, reduce manual errors, and increase analytical speed.

*

• Assist in implementing financial controls and processes related to reporting, ensuring audit readiness, and compliance.

Requirements

• 5\+ years of FP\&A experience in a DTC eCommerce, subscription, or performance\-marketing business.

Expertise in financial modeling and analysis tools (e.g., Excel/Google Sheets advanced functions, SQL for data querying).

*

Deep understanding of eCommerce unit economics, including CAC/LTV, ROAS, cohort analysis, and margin levers.

*

Proven ability to translate data into strategic recommendations that drive business growth.

*

Strong attention to detail, with a bias for accuracy in high\-stakes, fast\-paced environments.

*

• Comfortable with hands\-on execution while contributing to team development.

Preferred Experience

Familiarity with tools like Shopify analytics, Triple Whale/Northbeam for attribution, Recharge/Chargebee for subscriptions, and ERP systems (e.g., NetSuite, QuickBooks).

*

Experience in multi\-brand or multi\-entity environments, including international elements like VAT/sales tax.

*

Background in rapid\-growth DTC companies where FP\&A directly influenced scaling decisions.

*

Proficiency in building automated dashboards (e.g., via Google Data Studio, Tableau, or Power BI).

*

• Exposure to cash flow management in inventory\-heavy businesses.

What Success Looks Like

After 30 Days

Complete audit of existing FP\&A models, reports, and processes; identify quick wins for accuracy and efficiency.

*

Establish weekly FP\&A update cadence with key stakeholders.

*

• Deliver initial variance analysis on recent performance data.

After 60 Days

Stabilize and refine reporting systems for revenue, cash flow, and marketing spend.

*

Provide actionable insights on unit economics to support at least one major marketing or operations initiative.

*

• Build or enhance 1–2 key dashboards for real\-time visibility.

After 90 Days

Achieve reduced variance between budget and actuals through iterative improvements.

*

Lead first full quarterly estimates, aligning with leadership on growth priorities.

*

• Mentor team members on core FP\&A tasks, fostering greater team velocity.

After 180 Days

Drive measurable improvements in key metrics like contribution margin or cash flow stability via FP\&A\-driven recommendations.

*

Establish a mature FP\&A function ready for larger\-scale initiatives, such as new market entries or brand expansions.

*

• Fully integrated FP\&A processes supporting faster decision\-making across the business.